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Company Name

Regional Arts NSW
Contact Information Pier 5, Hickson Road

Millers Point,  2000
Australia,
Tel 02 9247 8577, Fa
Website http://www.regionalartsnsw.com.au/
Business Description Regional Arts NSW (RANSW) is the peak body for the arts and community cultural development in regional and rural NSW. Our Board of Directors is made up of representatives from each of the thirteen Regional Arts Boards (RABs) around the state. Collectively, the Regional Arts network (see RA Network) services over 100 local government areas, in an area of over 662,000 square kilometres, populated by 1.7 million people and including 1200 local arts and cultural groups. RANSW fulfils its purpose through advocacy and the provision of services and programs in response to identified needs. We do this in collaboration with individuals, community organisations, government and other agencies at the local, regional and state levels. RANSW's Strategic Priorities are Building Capacity, Promotion, Advocacy, Communication, Support.
Product Description In 2003 Regional Arts NSW appointed Lisa Andersen to undertake a three year Audience Development program in NSW. In a recent article in ArtReach magazine, Lisa wrote about the program: It's all about Access, Participation & Attendance. In late 2003, I began work at Regional Arts NSW on the Australia Council funded Regional Audience Development Project. Even with a 20 year background in arts marketing and production, on my first day at Regional Arts NSW I thought my ‘Regional Audience Development Specialist’ title was going to be harder to explain than most. On day two, a senior arts worker said to me: “Audience development … aah…that’s about writing media releases.” Then, on day three, the Australia Council's definition made everything clear: Audience Development is the long-term process of attracting and engaging target arts participants, audiences, and markets and retaining them by establishing and maintaining strategic, dynamic, and sustainable relationships. So, there it was.
Products
Audience development
Company Type Private


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